"We are passionate about great coffee. Our goal is to bring our customers a consistent product that will delight any palate from amateur to connoisseur."
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Kahwa Coffee is locally roasted in the Tampa Bay and currently has 14 locations, over 800 wholesale clients and found in various Lucky's Markets, Whole Foods and Publix Cafes.
blog+ Website
Coming into Kahwa, I noticed they had a "news" section on their website, but it was only used for major updates such as a grand opening. I decided it would be valuable to turn it into a blog and create more consistent content that would be of value to the customer and have the potential to create organic traffic. Located on the right are some of the posts I created. I also managed the website as a whole, changing the front page sliders often, updating store location information and more.
App management
In addition to constantly promoting the Kahwa Coffee app on digital (especially the FREE $3 for first-time users), I managed the application analytics and campaigns. During my time, I created a re-engagment campaign (as seen on the left), which had a direct ROI of 254% in one month.
Email marketing
I also had the opportunity to start, and manage, both an internal and external email marketing system. Customers who subscribed to the email list received a monthly email update about the company and generally maintained about a 25% open rate. I also created a company employee monthly newsletter to keep internal morale high and employees informed.
Social Media
I created the company's LinkedIn page, posted job opportunities and maintained the page. I also created the company's IGTV channel and its first video. See here.
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I also tried to create fun and engaging Instagram stories as well as posts on Instagram, Twitter, LinkedIn and Facebook.
I helped promote new products, such as the afternoon pour overs and new locations, such as the storefront at UTC mall.
Within the first couple of weeks, I implemented an Instagram contest, which increased the company hashtag usage. I also try to create and maintain a more consistent social appearance, as seen on the right.
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In six months, I increased the Instagram following by 20%.
OTHER
I was also able to work with local sports teams such as the Tampa Bay Rays, where I assisted in creating a radio spot (see below) and a Rays Player Appearance, which increased sales and customer presence.
Product photography
During the time I was at Kahwa, I got a Nikon D90 as a gift. I practiced when I could in an attempt to get better at photography in general, so this is a collection of some of the photos I took with both the camera and my iPhone.
