"Your images printed in vivid color, directly on glass"
Assistant Blog Editor
To the right are the 12 blog posts I personally wrote. As the assistant blog editor, I managed every blog post every day. These are a couple of my favorite projects:
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How to Take Better Photos of Your Dogs
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I noticed the considerable amount of photos customers were sending in of their dogs, and I thought this piece would appeal to Fracture's target audience.
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For this piece, I reached out to influencers and combined 4 of their content, both tips and photos.
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I also helped advertise the piece on Facebook through AdEspresso.
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The post had over 12,000 views in less than a week. It currently has well over 100 comments 26,000 views.
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How to Capture Stunning Photos of the Northern Lights
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I just really wanted Fracture to have content on Northern Lights photography. I suggested the idea to my boss, and he let me run with it.
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I reached out to influencers and combined 3 of their content, both tips and photos.
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I also helped advertise the piece on Facebook through AdEspresso.
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The post currently has about 2,000 views.
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Instagram Campaign
I helped run a February Photo-A-Day Challenge.
For this Instagram Campaign, I worked with several influencers on participating in the challenge and allowing Fracture to use some of their content.
The rules of the challenge were simple: try your best to post a photo on Instagram every day in February according to the list of themes Fracture provided and include the company hashtag, #FocusOnMoments. The incentives were free glass photo prints from Fracture for selected participants.
This campaign increased the company hashtag usage by 317% in one month.
I created Instagram stories for new blog posts as shown below. This was for Acrobat Cats get a Professional Shoot.
