Hey, I'M
Anna
Cappelli
CONTENT • SOCIAL MEDIA • DIGITAL MARKETING
I'm passionate about A LOT, but, for starters, I love learning.
I love gnocchi, digital marketing, authenticity, performing on stage, lemons (obviously), coffee, and, above all, Jesus Christ.
Things I don't like (and probably unpopular opinion): the Oxford Comma, Chipotle and almond milk.
I'm more than just likes and dislikes, as I'm sure you are too, so let's get to know each other better: shoot me an email or message me on social media; my contact information is here.
PORTFOLIO
MY LATEST WORK. SEE MORE >
Experience
MAY 2018 - PRESENT
Kawha Coffee
In-House Marketing
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Created and managed LinkedIn page
-
Designed, wrote and maintained company blog
-
Ran social accounts and analyzed successes and failures
-
Executed social campaigns, contests and promotions from start to finish
-
Assisted with and captured event marketing
-
Collaborated with influencers and local athletic teams such as the Tampa Bay Rays
2015-PRESENT
Chi Omega Sorority
Marketing Director & Philanthropy Director
-
Helped increase fundraising amount by nearly 20% from 2015 to 2016 than in years past
-
Created new social media channels for sorority and managed all of them
-
Headed all social posts, sister spotlights and marketing initatives for the sorority
-
Organized 51 team volleyball tournament that benefited Make-A-Wish
-
Planned fundraising events with local businesses
-
Created and designed graphics and Facebook events for fundraisers
-
Managed fundraising schedules for philanthropy events
-
Communicated with several businesses and organized sponsorships/donations
AUG 2016- MAY 2017
Advantage Publishing, Inc.
Editorial Intern
-
Intern for editing, communications and event planning departments
-
Wrote articles for both home and business magazines
-
Interviewed several influential locals for article research
-
Edited and updated a mobile application daily
-
Designed and wrote several event planning collateral pieces
MAY 2016- AUG 2016
Poli Solutions Consulting
Political Consultant Intern
-
Managed fundraising events for political campaigns
-
Completed research for political advertising copy
-
Proofed political direct mail, letters, e-mails and announcements
-
Completed research for targeting municipal elections
-
Assisted with editing political television commercials
-
Edited copy
AUG 2017-MAY 2018
Fracture
Assistant Blog Editor & Digital Marketing Intern
-
Ran the company blog, organized due dates and tasks
-
Analyzed social media data and created statistical reports and conclusions
-
Worked with several social media curation and management softwares
-
Researched marketing softwares & implanted some into the social media strategy
-
Came up with campaign and implemented it into the marketing strategy
-
Wrote, edited and came up with ideas for several blog posts for company site
-
Annotated Google analytics
-
Contacted and worked with influencers for blog and Instagram posts
AUG 2017 - DEC 2017
The Independent Florida Alligator
Contributing Writer
-
Wrote 11 new stories for The Alligator in one semester
-
Interviewed people and wrote stories in less than 24 hours
2017-2018
Relay for Life
Public Relations Director
-
Designed several digital graphics for marketing purposes
-
Managed the UF Relay for Life Facebook page and analyzed all insights
-
Created all marketing Facebook events
-
Informed newspapers about events
PORTFOLIO
MY LATEST WORK. SEE ALL >
Anna Cappelli as Ariel in The Little Mermaid
Experience
JULY 2019 - PRESENT
JetBlue Travel Products
Digital Content Coordinator
MAY 2018 - JUNE 2019
Kawha Coffee
In-House Marketing
-
designed, wrote and maintained company blog and monthly e-newsletter
-
ran social account calendars and analyzed successes and failures
-
executed social campaigns, contests and promotions from
start to finish -
communicated, and engaged, with digital communities
-
wrote press releases
-
collaborated with influencers and local athletic teams such
as the Tampa Bay Rays; worked on things such as radio spots -
assisted with and captured event marketing
-
created and managed LinkedIn page
2015-PRESENT
Chi Omega Sorority
Marketing Director & Philanthropy Director
-
Helped increase fundraising amount by nearly 20% from 2015 to 2016 than in years past
-
Created new social media channels for sorority and managed all of them
-
Headed all social posts, sister spotlights and marketing initatives for the sorority
-
Organized 51 team volleyball tournament that benefited Make-A-Wish
-
Planned fundraising events with local businesses
-
Created and designed graphics and Facebook events for fundraisers
-
Managed fundraising schedules for philanthropy events
-
Communicated with several businesses and organized sponsorships/donations
AUG 2016- MAY 2017
Advantage Publishing, Inc.
Editorial Intern
-
Intern for editing, communications and event planning departments
-
Wrote articles for both home and business magazines
-
Interviewed several influential locals for article research
-
Edited and updated a mobile application daily
-
Designed and wrote several event planning collateral pieces
MAY 2016- AUG 2016
Poli Solutions Consulting
Political Consultant Intern
-
Managed fundraising events for political campaigns
-
Completed research for political advertising copy
-
Proofed political direct mail, letters, e-mails and announcements
-
Completed research for targeting municipal elections
-
Assisted with editing political television commercials
-
Edited copy
AUG 2018- MAY 2019
Wyatt's Coffee
Barista + Content Creator
-
worked as a part-time barista
-
created content for shop's social sites
-
learned the inner workings of espresso theory, pour over, french press, single origin cold brew, nitro brew and more.
AUG 2017-MAY 2018
Fracture
Assistant Blog Editor & Digital Marketing Intern
-
Ran the company blog, organized due dates and tasks
-
Analyzed social media data and created statistical reports and conclusions
-
Worked with several social media curation and management softwares
-
Researched marketing softwares & implanted some into the social media strategy
-
Came up with campaign and implemented it into the marketing strategy
-
Wrote, edited and came up with ideas for several blog posts for company site
-
Annotated Google analytics
-
Contacted and worked with influencers for blog and Instagram posts
AUG 2017 - DEC 2017
The Independent Florida Alligator
Contributing Writer
-
Wrote 11 new stories for The Alligator in one semester
-
Interviewed people and wrote stories in less than 24 hours
2017-2018
Relay for Life
Public Relations Director
-
Designed several digital graphics for marketing purposes
-
Managed the UF Relay for Life Facebook page and analyzed all insights
-
Created all marketing Facebook events
-
Informed newspapers about events
About Me
Anna Cappelli
I was born and raised in St. Petersburg, Florida as the oldest of four. I have a sister 16 months younger than me, a brother 16 years younger than me and a sister 17 years younger than me, so if that doesn't tell you how hectic my house was in high school, I don't know what will.
I graduated from the University of Florida with a Bachelor of Science in public relations and a concentration in Italian, but I took way more classes than I was required to. In my spare time, I was making cappuccinos at the local coffee shop + heading the digital marketing for a coffee chain back home. Then somewhere toward the end, I found myself performing as Ariel in The Little Mermaid at the Gainesville Community Playhouse. Needless to say, I really enjoyed my time in Gainesville.
I currently reside in Fort Lauderdale, where I work on the marketing team for JetBlue Travel Products (JetBlue Airways' subsidiary). Now, I spend much more of my spare time traveling.
At my core, I’m an extremely passionate + joyful person; I’m passionate about my work, my family, my friends + serving others. My purpose is to spread joy in the few realms I might have jurisdiction. With so much room to grow, I’m inevitably taking advantage of every learning opportunity.
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"If you want to move mountains, you've got to come with thunder" - Gary Vaynerchuk
With God's help, I'm trying every day to be the thunder that moves mountains.
CONTACT
Let's Chat!
I'm a quick responder, so feel free to shoot me an email or message.